Brent Dixon, Christopher Morris, and Jimmy Marks talk about everything from Matchbox cars to junk drawers of wasted marketing dollars to student loan legislation.
You may download the show directly as an .mp3 by clicking here: Liquid Lunch #17.
Kelley Parks, Denise Wymore and Carla Day discuss credit union organizational structure including whether more Credit Union Chief Marketing Officers should become CEOs and Coke vs. Pepsi while not forgetting Dr. Pepper! Special phone in guests, Matt Davis and Jimmy Marks.
You may download the show directly as an .mp3 by clicking here: Liquid Lunch #16.
Trey Reeme and Matt Davis discuss the name “credit union,” the fate of P2P lending, and get a live report from the CUNA Marketing and Business Development Council Conference from editor Kelley Parks.
You may download the show directly in .mp3 format by clicking here.
Matt Davis and Carla Day discuss Currency Marketing’s “Money in the Bank” video contest with DeAndre Upshaw, then move on to heavier topics like the Addison Avenue/First Tech merger and Nevada FCU’s decision to pay members to withdraw deposits with The Financial Brand’s Jeffry Pilcher and Arizona State FCU’s Paul Stull.
You may download the show directly in .mp3 format by clicking here.
Denise Wymore tackles the often-overlooked topic of first impressions with Rob Rutkowski, Lydia Johnson, and Thomas Bowen. Why does opening an account feel like an interrogation? What can credit unions do to make the “first date” nice enough to get a second? Are we doing all we can to be welcoming to alternative lifestyles? Minorities?
You may download the show directly in .mp3 format by clicking here.
Matt Davis interviews fellow CU Water Cooler editor, Doug True and innovative Hoosiers Nan Morrow, Gary Icenogle, and Michael Hostetler about the Indiana Ignite program, a statewide think tank for credit unions. They also discuss GetIT!, a clever financial literacy program for youngsters.
You may download the show directly in .mp3 format by clicking here.
Matt Davis broadcasts live from the CUNA Governmental Affairs Conference (GAC) with Brent Dixon, Matt Vance, Ken Worthey, Robbie Wright, and Brian Link about Crash the GAC, and what it means to be involved in the conference…for first-timers and veterans. We also visit with our newest CU Water Cooler editor, Carla Day.
You may download the show directly in .mp3 format by clicking here.
Matt Davis and Tim McAlpine welcome Bucks First Federal Credit Union’s Hilary Reed to discuss the outrageously funny ad that Rhett & Link created entitled “VIOLENT and AWESOME Credit Union Commercial!” Also discussed is the amazingly successful program in Michigan “Save to Win,” Young & Free Tennessee, and Filene i3’s Debt in Focus. Oh, and CU Water Cooler now has an iPhone app!
You may download the show directly in .mp3 format by clicking here.
Denise Wymore discusses the future of marketing with iDiz Incorporated’s Kent Dicken, P2P New Media’s James Robert Lay, Creative Brand Communications‘ Jeff Stephens, and Raoust & Partners‘ Olivier Raoust. Is traditional media dead? How does a credit union build brand in the era of new media?
You may download the show directly in .mp3 format by clicking here.