Matt Davis and Tim McAlpine welcome Bucks First Federal Credit Union’s Hilary Reed to discuss the outrageously funny ad that Rhett & Link created entitled “VIOLENT and AWESOME Credit Union Commercial!” Also discussed is the amazingly successful program in Michigan “Save to Win,” Young & Free Tennessee, and Filene i3’s Debt in Focus. Oh, and CU Water Cooler now has an iPhone app!

You may download the show directly in .mp3 format by clicking here.

The CU Water Cooler is excited to announce the release of our free iPhone App called “The Cooler.” You can download the App from iTunes by searching for “The Cooler” (or by clicking here: http://itunes.apple.com/us/app/the-cooler/id353261977?mt=8). We hope this will make staying on top of the most interesting credit union content even easier, and look forward to hearing your feedback on this new offering.

1. Credit Union Chaos
2. Help a Credit Union Friend Out
3. Credit Unions Top New Forrester Most-Trusted List
4. 13 MIllion Gen Y Members Shy?
5. What’s Expected Vs. What’s Amazing

1. $100,000 is a lot of Money
2. What Gen Y Knows About Financial Institutions
3. America’s Least Trusted Banks
4. The Young Prefer Facebook to Blogging, Twitter
5. 7 Rules for Perfect Press Releases

1. Blippy Demonstrates the Power of Real-Time Streaming of Financial Transaction Data
2. “Selling by Giving,” or “Gift Economics”
3. “Reactive Word of Mouth” isn’t Good Enough

1. Credit Unions’ Biggest Enemy
2. The Difference Between Banks and Credit Unions
3. The Ripple Effect
4. Credit Union Offers Hope to Failed Bank Customers
5. Higher Rates Said to Be One Reason for CU Capital Crunch
6. Risk Avoidance and the ROI of Social Media, Insurance, Guitars and Tires

1. 20 Years and 20 Lessons Learned
2. The Ripple Effect
3. Obama’s Bank Reforms Could Be Better — Here’s How
4. Customers Not Fleeing Big Banks Despite Bailout Backlash

1. The Myth of Control in New Media
2. Orman: Move Your Credit Card to a Credit Union (video)
3. Read the AMI Research Before Introducing New Checking Fees
4. With Apple Tablet, Print Media Hope for a Payday

1. Power of Real-Time Streaming of Financial Transaction Data
2. Overdraft Fee Regulation and the End of Free Checking
3. Can Credit Unions Afford a National Branding Campaign?
4. Move Your Money: Populist Fervor Meets Friendly Faces
5. San Francisco CUs to Market a Better ‘Payday’ Loan
6. The 10 Stages of Social Media Integration in Business
7. The Problem of Forced Fun

Denise Wymore discusses the future of marketing with iDiz Incorporated Kent Dicken, P2P New Media’s James Robert Lay, Creative Brand Communications‘ Jeff Stephens, and Raoust & Partners‘ Olivier Raoust. Is traditional media dead? How does a credit union build brand in the era of new media?

You may download the show directly in .mp3 format by clicking here.